Declare your AI content. With proof.
From 2 August 2026, content created with Artificial Intelligence must be clearly disclosed. SIMA adds the European Commission's official label and keeps the proof.
2 Aug 2026Article 50 applies. It was not postponed.Reg. (EU) 2024/1689, Art. 50
What applies
From 2 August 2026 the transparency obligations of Article 50 of Regulation (EU) 2024/1689 apply. Anyone publishing content made or edited with AI must disclose it in a way a person can see.
The delays announced in May 2026 concerned high-risk systems. Article 50 was not postponed.
Κανονισμός (ΕΕ) 2024/1689, άρθρο 50 · άρθρο 113
3%Maximum fine for SMEs, of turnover. Not €15M.Art. 99(4)(g) and 99(6)
How big is the fine
The Regulation provides for administrative fines up to €15,000,000 or up to 3% of worldwide annual turnover, whichever is higher — but for small and medium-sized enterprises Article 99(6) says the opposite.
But for small and medium-sized enterprises, the lower of the two applies. For a business with €2 million turnover the ceiling is roughly €60,000 — not €15 million.
A serious amount. Not the headline number.
Κανονισμός (ΕΕ) 2024/1689, άρθρο 99 παρ. 4 στοιχ. ζ΄ και άρθρο 99 παρ. 6
HDPAThe supervising authority in Greece.Law 5321/2026, Gov. Gazette A 114
Who supervises in Greece
Law 5321/2026 designated the Hellenic Data Protection Authority as central market surveillance authority for the AI Act. EETT was designated as notifying authority.
The law allows the authorities to issue warnings and reprimands, not only fines.
ν. 5321/2026, ΦΕΚ Α΄ 114/20.7.2026
31 Dec 2026Deadline for public bodies.Law 5321/2026
What is not needed
Content published before 2 August 2026 does not require retroactive labelling. The Commission encourages it but does not require it.
Public bodies already using AI systems have until 31 December 2026 to comply.
Κώδικας Δεοντολογίας για τη Διαφάνεια Περιεχομένου ΤΝ, 10.6.2026 · ν. 5321/2026
It's not a spreadsheet. It's a chain.
It works like a blockchain: each declaration is sealed onto the one before it. Change one and every one after it breaks. The date comes from an independent authority, not from us.
01 Scan — you give your site's address, SIMA finds every image.
02 Declare — you go through the frames and say which are AI. SIMA never guesses.
03 Label and record — the official label goes on, every declaration is dated.
The above is presented with reference to its sources and is not legal advice. SIMA does not determine what content is AI — the business declares that. SIMA applies the European Commission's official label and keeps the record.